Boston Globe: Animation innovations by Scott Kirsner, April 8, 2002
[Zoesis is] doing exciting work that could have
a major impact on the entertainment industry.
New York Times: Web Site Offers Cartoons That Interact, With Feeling by John Markoff, September 12, 2000
In an effort to fuse entertainment... and
artificial intelligence, [Zoesis] is
starting a Web site of interactive cartoon characters
imbued with behavior that mimics human emotion....
[They are] seeking to eventually create a
new medium of interactive entertainment parallel to television.
Mass High Tech: Newton firm wooing giants with its 'living' products by Patricia Resende, November 19, 2001.
Zoesis is working with Heinz and Popsicle to design
animated and interactive characters that bring the product
Zoesis did a market study with NFO Worldwide, part of the
InterPublic Group.... It showed an increase in purchase
intent from 2 percent to 15 percent, measured five days
after exposure to the advertising. It also concluded that
children claimed the product as one of their favorites,
showing an increase in brand appeal from 32 percent to 42
Mass High Tech: Company builds character recognition by Patricia Resende, April 16, 2001.
...Think of every food, beverage or product.... Now add emotions and an online presence and you have Zoesis Inc. and its new branding strategy.
USA Today/Gannett: Kids find adventure at interactive sites by Jinny Gudmundsen of Choosing Children's Software, November 9, 2000
"[I]nteractive theater," a new form of art and
entertainment, is just emerging on the Net. We appear to
be heading into an interactive revolution.... Zoesis
Studios, [is] helping to lead the way.... [Zoesis] has
created amazing animated characters that actually interact
with your child in real time.... Don't be deterred by its
permission window.... In the world presented by Zoesis,
letters of the alphabet appear to be alive. Each letter is
an animated character that has its own well-developed
personality.... [I]t is amazing to discover how many
emotions [Otto] can express.... Both characters host their
own games and play tag with the player. Letters respond to
the movements of the player, making the player an active
participant in this artificial world.
Boston Herald: Newton's Zoesis pioneers friendly interactive storytelling technology by Stephanie Schorow, March 27, 2001.
Otto is a dear--even if he is a little goofy. ...I really like
playing ball with Otto because he's so funny when he misses and
crashes into the wall. ...This might not sound much different
than a hundred other Web sites. But Zoesis is not a dotcom,
it's a pioneer in interactive storytelling.
Net Family News: Living Letters: Notable, delightful, experimental, October 13, 2000
You and your kids have to experience this Web site and its technology
to believe it. But watch out, together you might want to become
citizens of Letter Land, never to leave. This interactive playground
is like nothing we've seen on the Web yet, and it's utterly
delightful. Iris and Otto (the "I" and "O") are your hosts and
playmates in Letter Land. ...Otto, "the round mound of sound," is an
opera singer. He's a little slow but very lovable. Iris, a pronoun as
well as a letter, a fashion-conscious one to boot, is the fastest
letter in the alphabet, believing that most of her peers are like
"super-crunchy peanut butter sliding uphill."
Focus: Bit-Lächeln im Buchstabenland, October 9, 2000. Not currently available online.